hello hello hello and assalammualaikum!! new chap!! :)

chap 2 : Identifying Competitive Advantage

in this chap aku belajar ttg competitive advantage means is temporary because competitors keep duplicate the strategy and dynamic.. competitive nye bsifat b'ubah-ubah... company must to do a decision before making any business... di bwh nii five forces model..

The Five Forces Model

now, a explanation mengenai 5 forces model :

in buyer power, when buyers have many choices of whom to buy the buyer power is high means consumers have a many choices to buy product... but when their choices are few the buyer power is low... to reduce                 buyer power, company must to do more attractive to their product...

in supplier power, when buyers have few choices of whom to buy from the supplier power is high and low when their choices are many.... company can use IT to create competitive advantage ex B2B... bisnes  kpd  customers and bisnes kpd suppliers..

next is substitute... ianya akn high bila there are many alternatives kpd product and low bila few alternative... so company blh mggunakan IT utk memasarkn product..

threat of new entrants.. tinggi bila easy kpd new competitors to enter a market and low bila many barriers to enter a market.. ex bank blh offer on9 paying bills..

and last.... rivalry among existence competitors.. high when pesaing fierce in a market but low when pesaing more in a market...

 contoh company pizza hut vs dominos.. pizza hut mdpt bnyk sambutan from customers because they have more competitive advantage to improve their product..they provide many types a food... another ex for services is maxis, celcom, and digi...

pizza vs dominos