Learning outcomes chap 10 & 11

assalammualaikum! next chap baru nk update.. :)

chap 9 : Supply Chain Management (SCM)

apa tu SCM?? SCM  tu material flow from supplier and their upstream suppliers at all level,after that transformation of materials into semifinished and finished products and distribution of product to customers...

ok ni assignment yg nk disiapkan.. :)

1. List and describe the components of a typical supply chain..

 SCM improves ways for companies to find the raw components they need to make a

product or service, manufacture that product or service, and deliver it to customers.. Ex: KFC

supplier supply a chicken, herb, vegetable and so on..

2. Define the relationship between decision making and SCM..

SCM enhances decision making. Collecting, analyzing, and distributing transactional information to all relevant parties, SCM systems help all the different entities in the supply chain work together more effectively. SCM systems provide dynamic holistic views of organizations. Users can “drill down” into detailed analyses of supply chain activities in a process analogous to DSS. Without SCM systems, organizations would be unable to make accurate and timely decisions regarding their supply chain.

3. Describe the 4 changes resulting from advances in IT that are driving supply chain

visibility : the ability to view all areas up and down the supply chain..Organizations must know about

customers events triggered downstream.. high visibility in the supply chain is changing industries..

consumer behavior : companies must respond to demanding customers through supply chain               enhancement because customers more educated..

competition : increased competition makes any organization that is ignoring its supply chain at risk of

    becoming obsolete..

speed : as the pace of business increase through electronic media, an organization's supply chain must respond  efficiently, accurate and quickly..

4. Summarize the best practices for implementing a successful supply chain management
    system

1. make the sale to suppliers - a large part of any SCM system extends beyond the organization to 

the  suppliers.. people from each supplier that is added to the network must change..

2. wean employees off  traditional business practices - if the organization cannot convince people 

that using the SCM software is worthwhile, the employees will probably find a way around using 

the software..

3. ensure the SCM system supports the organizational goals - be sure to select SCM software that 

supports organizational goals and strategies..

4. deploy in incremental phases and measure and communicate success - designing the deployment

 of  the SCM system in incremental phases is the most successful deployment method..

5. be future oriented - an SCM system, like all systems, must scale to meet future demands..

chap 11 : Customer relationship management (CRM)

CRM tu ape pulak ye?? CRM is organizations that understand the needs of individual customers are

 best  positioned to achieve sustainable competitive advantage in future..

1. Compare operational and analytical customer relationship management

operational CRM support traditional transactional processing for day-to-day front-office operations

 or systems that deal directly with the customers.. Analytical CRM supports back office operations 

and strategic analysis and includes all system that do not deal directly with the customers...

2. Identify the primary forces driving the explosive growth of customer relationship 
     management..

the primary forces driving the explosive growth includes automation/production/efficiency, 

competitive advantage, customers demand, increase revenue, decrease cost, customers support,

inventory control and accessibility...

3. Define the relationship between decision making and analytical customer relationship

    management

supports back-office operation and strategy analysis and includes all system that do not directly with

the customers.. designed to dig deep into a company's customer information and expose patterns of

behavior on which a company can capitalize.. analytical CRM primarily used to enhance and support

decision making and works by identifying patterns in customer information collected from the 

various operational CRM system..

 4. Summarize the best practices for implementing a successful customer relationship 
     management   system.

    

1. clearly communicate the CRM strategy- to provide customers with greater economic value..

2. define information needs & flow - clear understanding of how information flows in and out of

     their organization..

3. build an integrated view of the customer - corresponding functional breadth and depth to support

    strategic goal.

4. implement in iterations - easier to manage, measure, & track the design, building, & deployment 

    of the CRM system when it is delivered in pieces..

5. scalability for organizational growth - meets the organization's future needs as well as it current

needs.. estimating future needs is by far one of the hardest parts of any project..

yesss!!! finish assignment chap nii.. now continue tuk siapkn assignment lain & buku dh memanggil-

manggil dah tu suruh study..emmm nk exam dah.. uhhh kecut perooootttttt!!!!! doakn ye kwn2... k

cukup le tuk entry kali nii..  :)